Nearly half of shoppers—48%, according to a survey by Bankrate—reported making a more concerted effort to start their holiday shopping before the end of October. And 44% are specifically seeking out sales, coupons, and other deals to reduce their spending.
Wirecutter’s experts are committed to ensuring that holiday shoppers get great value for their money when making holiday purchases. That often comes in the form of a great deal on one of our expert-vetted picks. But there’s an oft-forgotten money-saver, hiding in plain sight, that cost-conscious shoppers can also take advantage of: price matching and price protection.